art berlin contemporary
Exhibition design, modular display and guidance system
The exhibition design for the Berlin based art fair abc 2012, critically interrogated the nature of temporary exhibition architecture. Instead of producing extensive one-way and single-usesolutions, the concept was to make use of already existing and recyclable structures. Combined with specially developed display systems, the structures provided an environmentally sustainablesetting for abc. A range of basic architectural elements that galleries could deploy to construct their presentation: scaffolding, L-shaped wood walls and construction hoardings. It was possible for each gallery to rent several elements and combine them. This extensive range of possible choices enabled galleries to create an individualized exhibition setting that could be altered to work equally well for paintings, sculptures, performative works or installations. The availability of the respective elements was limited; the elements could be rented forthe duration of the show.
The signage system was based on development of a similar guidance system that Studio Manuel Raeder developed back in 2008 for the very first abc. Different white painted boards with the gallery and artist's names were distributed to each artist and could be placed on the floor according to their desire, next to the works. In 2012 the abc fair succeeded in recycling 80% of all it's wood and display structures.