‘Point of Sale’
CCS Bard, Hessel Museum of Art, March 24 – May 26, 2013
Designer: Studio Manuel Raeder
Curated: Karly Wildenhaus
Store hours: Thursday–Sunday, 11am–1pm, 2pm–6pm
‘Point of Sale’ operated as a functioning bookshop for the duration of the spring 2013 CCS Bard thesis exhibitions and projects. The bookshop’s display structure were the result of a site-specific commission by Studio Manuel Raeder, which focuses on close collaborations with artists, designers, curators, theorists, and musicians in a wide range of formats that include exhibitions, publications, type design, and furniture design. For ‘Point of Sale’, the Studio has designed a setting that can function simultaneously as a retail operation, reading room, and social space and has adapted existing structural elements from the Hessel Museum of Art and inspired by Friedrich Kiesler and his furniture originally designed for ‘Art of This Century’, 1942 which form part of the Hessel Museums collection.
"A new System of co-ordinating architecture with painting and sculpture and their co-ordination to the spectator has been attempted. This new correlation system is a method of "Spatial Exhibition", inaugurated by Kiesler in 1924 in Vienna and followed through in Paris 1925, and in New York in 1926, 1933 and 1937 at Columbia University. His spatial-exhibition method consists in not using walls for hanging pictures or for placing pedestals for sculptures. But of a free arrangement of these objects throughout the space available, using, from a technical point of view, various methods of cantilever and suspension construction. One of the main features of such spatial-exhibitions is the necessity of eliminating all frames. The result achieved - contrary to one's expectation - seems to be a much better possibility for concentrating the attention of the spectator on each painting and therefore a better chance for the painting to communicate its message." "Notes on Designing the Gallery", typescript, 1942, Austrian Friedrich and Lillian Kiesler Private Foundation, Vienna.
The inventory of 'Point of Sale' has been selected in relation to the concurrent spring exhibitions and their participant’s respective conceptual investments. It also features materials published under the CCS Bard imprint and projects by faculty and alumni/ae. A student-initiated publication produced by the CCS Bard class of 2013 accompanying less like an object more like the weather is also available, and its purchase further supports the group publication as an economic vehicle. 'Point of Sale' presents and circulates various art publishing efforts through processes of economic exchange, to activate the intersection between art, entrepreneurship, and publishing—particularly as it has occurred and continues to occur through CCS Bard’s expanded network. In this way, the bookshop as a site within the art institution’s infrastructure has become available for curatorial and economic intervention.